Case study
Give content creators one home to track campaigns, monitor performance, and manage payment processes quickly and efficiently so they can focus on producing content.
Overview
CreatorIQ is a creator marketing platform used by brands and content creators to connect, collaborate, and run campaigns from inception to completion and payment. We designed a centralized home base for creators to handle all administrative and financial processes in one easy-to-use location.
Context
Creators come to CreatorIQ with simple questions: What worked this month? Which links drove sales? What actually got approved? Before, this information was siloed in different pages with different labels, forcing creators to piece together results from social analytics, affiliate dashboards, and their personal inboxes. The process was confusing, frustrating, and inefficient.
Core problems
Jobs to be done
Design principles
Information architecture
Performance -> Overview -> Links -> Commissions & Sales
Solution
Creators land on the Overview page and immediately understand how they are doing. Compact tiles show posts, engagement rates, reach, and total earnings for the selected period. The Top Performing Posts strip highlights five posts with quick stats, while two summary blocks guide deeper exploration into link and sales performance.
The Links tab lets creators filter affiliate links by date, clicks, transactions, commissions, and sale amount. Top-level counters show Total Links and Total Clicks with filters for campaign and link type, and CSV exports respect current table filters. On mobile, the same model shifts into stacked cards for legibility.
The third tab answers the three questions creator support hears most often: What got approved? What is pending? What was declined? A summary band shows Total Sales for the selected period, then three cards break down commissions by state. The table lists transactions with status chips, order IDs, referring links, and amounts, and exports match what is on screen.
All three tabs keep the same concepts on mobile. Sticky filters hold context, tiles stack cleanly, and exports work from the phone so a creator can answer how they did this month and share a CSV on the go.